Helping founders and investors of $1M–$10M revenue companies make better strategic decisions when growth slows, competition increases, or AI threatens relevance.
Primarily for founders running businesses doing $1M–$10M ARR, product leaders managing growth strategy, and investors needing independent verification.
At this stage, execution is rarely the problem. Decision quality is.
Most $1M to $10M ARR companies don’t fail outright. They stall.
They continue operating, shipping, and spending—but without resolving the core uncertainties that determine whether scaling will actually work.
Features are added without clear demand signals
Go-to-market costs increase without clear leverage
AI initiatives are reactive rather than strategic
Strategy debates use anecdotes not evidence
This is how strong companies quietly lose time, money, and relevance.
We install a temporary validation and decision-making function inside your company.
We do not act as coaches or advisors in theory. We do not sell frameworks. We work directly on the decisions that determine outcomes: identifying uncertainties, translating them into hypotheses, and running time-boxed experiments.
We don't just give advice. We systematically stress-test your strategy against market reality. Here are the five critical vectors we validate to turn risks into compounding advantages.
We re-validate urgency when growth slows. Is the problem real? Will they buy today? Are constraints internal or market-driven?
Recoverable growth path identified.
We validate if your GTM motion is repeatable. Do unit economics hold at scale? Is acquisition structurally feasible?
Clear scaling mechanics.
We replace speculation with evidence. Which workflows are vulnerable? Does AI strengthen you or your competitors?
Realistic threat & opportunity map.
We evaluate moats as hypotheses. Data, network, distribution—what is actually compounding and durable?
Exit credibility assessment.
We establish explicit gates for product bets and expansions. Every decision gets evidence requirements and kill conditions.
Better capital allocation & faster decisions.
Engagements are intentionally short and focused (4–8 weeks) on one or two high-impact strategic uncertainties.
You receive validated and invalidated assumptions, clear strategic options, and evidence-backed recommendations.
Explicit Guidance:
We do not aim to extend engagements. We aim to resolve decisions.
Appropriate if you feel pressure to scale without conviction, suspect the market is changing faster than your strategy, or want evidence before committing capital. Not a fit if you are looking for generic growth tactics.
We engage when portfolio companies stall after product-market fit, when AI threatens the investment thesis, or when board discussions lack shared evidence. We provide an independent validation layer before risk compounds.
We apply the same discipline internally that we bring to clients. Our success is measured by better decisions, not longer engagements.
If your company is generating revenue—but you’re unsure what deserves to be scaled next.
Bring us the decision you can’t confidently make. We’ll determine whether it’s testable and if resolving it will materially reduce risk.
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