Engineering High-Fidelity
Products & Strategy.

A collection of frameworks, case studies, and mental models for founders who value evidence over intuition.

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Featured Oct 12, 2024

The Art of Negative Validation: Why Proving Yourself Wrong is Profitable

Most founders look for signals that they are right. The best strategic operators actively hunt for evidence that they are wrong. Here is how to construct a negative hypothesis.

Alex Vane • 8 min read

Strategy Sep 28, 2024

The Vanity Metric Trap

Why your user growth chart looks great but your bank account doesn't. Analyzing the difference between traction and distraction.

Alex Vane

5 min

sys_design.v2

Engineering Sep 15, 2024

Component Libraries for Non-Designers

How to build a robust design system using Tailwind and React without a dedicated design team.

Sarah Jenks

12 min

Mental Models Aug 30, 2024

The First Principles of Pricing

Stop copying your competitors' pricing pages. Learn to derive value metrics from first principles.

Alex Vane

7 min

Product Aug 12, 2024

Roadmaps are Artifacts of Strategy

If your roadmap changes every week, you don't have a strategy—you have a wishlist.

Davide M.

4 min

Data Jul 28, 2024

Cohort Analysis 101

The fundamental tool for understanding retention. A step-by-step guide to building your first retention triangle.

Alex Vane

15 min

Tech Jul 10, 2024

Migrating to Edge Functions

Lessons learned moving our entire validation engine to the edge. The good, the bad, and the latency.

Ben K.

6 min

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